Darshan Technologies, Software Development

Search Engine Optimization - SEO

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Pay Per Click Bid Management Services

We at Darshan Technologies fully understand that good return on investment (ROI) is the most important goal with PPC campaign management. After all, each click costs money. We have fine tuned our PPC campaign methodology to high levels of refinement, to ensure good ROI.

  • Picking up the right targeted keywords for PPC Campaigns
  • Development of attention grabbing creatives like titles and description for the PPC Ads creation
  • Sticking to an upper bid limit, we don’t believe in getting into bid wars as they can lead to a decrease in ROI
  • Maintaining the cost per click (CPC) at low levels by focusing on less competitive yet targeted keywords.
  • Tracking the campaign results on a daily basis. With focus on the major variables like click through rate (CTR) and cost per click (CPC)
  • Updating the client about the progress of his campaign. We believe in being in-sync with the client’s expectations.