Website optimization is the collective process in improving a website's rankings within the organic listings of search engines. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. We offer website optimization services (also known as search engine optimization, SEO or web optimization) to both existing and new clients. With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines.
Websites are primarily built to do business on web or to promote one's business using website. In both cases it is important for the website to be visible on various search engines; since 90% of the quality hits to the website are from search engines. Having a virtual presence through website has become very required now-a-days but what is the use of having a website if your potential customers can't find it!
This is where Search Engine Optimization - SEO and Search Engine Marketing - SEM comes into the picture. Website gives presence to your business and SEO SEM gives your presence a visibility as well as good return to your business on Internet!
It is also important to understand the difference between 'organic website optimization' and 'paid listings'.
SEO and PPC are search engine marketing or SEM techniques used to drive targeted traffic to your website. PPC, or Pay Per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. The purpose of organic search engine optimization is to achieve long-term high ranking listings in the 'free & natural' section of the search results. It is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking structure.
Our SEO workflow process is as follows: